Trade Marketing Specialist
Main responsibilities:
- Supporting the development and execution of trade marketing plans and strategies.
- Assisting in the creation of promotional materials, such as brochures, presentations, and sales kits.
- Coordinating with internal teams, such as sales, marketing, and product development, to ensure alignment of trade marketing initiatives with overall business objectives.
- Conducting market research and analysis to identify trends, opportunities, and competitive insights.
- Assisting in the organization and execution of trade shows, events, and product demonstrations.
- Managing and maintaining databases of customer and prospect information.
- Providing administrative support to the trade marketing team, including scheduling meetings, preparing reports, and managing budgets.
- Collaborating with external partners, such as retailers, distributors, and agencies, to implement trade marketing programs effectively.
- Monitoring and evaluating the performance of trade marketing activities and campaigns, and providing recommendations for optimization.
- Assisting in the development and implementation of trade marketing training programs for internal and external stakeholders.
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