Trade Marketing Specialist Nespresso Bardi

Trade Marketing Specialist Nespresso
Bardi
Emilia Romagna, Bardi

Press Tab to Move to Skip to Content Link Nespresso welcomes people with disabilities Permanent contract University Degree in Maths, Statistic Sciences, Marketing or Economics Approximately 1-2 years of experience in a similar role within the FMCG industry Excellent knowledge of market dynamics (data, customer structure, trade channels) Proficient in Excel and PowerPoint Position Summary: Support the Commercial team to drive sales, acquisition and Nespresso visibility across trade channels. Key priorities will be to maintain and analyze sales data in order to provide insight for the Trade Marketing team, National Account Managers team, commercial reporting, management and coordination of commercial processes, development of channel and customer plans. The Trade Marketing Specialist will play a crucial role in managing external agencies that provide personnel for demo days within the trade network (promoters). This position requires strong analytical, organizational, and budget management skills, as well as the ability to maintain relationships with various stakeholders, such as sales force and main business functions. Additionally, this role will be responsible for managing the tools used by the sell-out network and data collection tools for market analysis (space allocation, pricing, etc. ). Collaboration with business analysts and promotion analysts within the Trade Marketing team is essential. A day in the life of the Trade Marketing Specialist: Oversee the management of external agencies providing personnel for promotional activities and ensure effective execution. Develop and analyze insights to highlight opportunities and identify emerging trends and risks within the market. Maintain and manage relationships with stakeholders, including the sales team and external partners. Coordinate the use of tools for the sell-out network and ensure effective data collection for market analysis. Collaborate with business analysts and promotion analysts to align strategies and share insights. Monitor and report on market dynamics, including space allocation, pricing, and competitor activities. Support the sales force with the development of specific trade presentations and materials for key accounts. Analyze results from promotional activities to ensure effective ROI and efficiency in B2C commercial investments. Assist in budget management and forecasting processes to align with the overall business plan. What will make you successful? Highly developed analytical and problem-solving skills. Result and detail-oriented, with exceptional interpersonal and communication skills. Strong understanding of P&L drivers. Demonstrated ability to collaborate effectively within teams. Ability to manage multiple priorities and work independently. J-18808-Ljbffr