Trade Marketing Support Milano

Trade Marketing Support
Milano
Lombardia, Milano

Position Summary

1.

Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.

2.

Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.

)

**Role and Responsibilities

1.

(Communication strategy setting) Assist in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.

2.

(Campaign planning) Assist in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.

3.

(Brand strategy development) Assist in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.

**Skills and Qualifications

- Has substantial understanding on the job and applies knowledge and skills to complete a wide range of tasks

- Works on assignments that are moderately difficult, requiring judgment in resolving issues or in making recommendations

- Normally receives little instruction on everyday work and general instructions on newly introduced assignments

- Typically requires a minimum 3 years of related experience since TB1