Traffic Acquisition Manager Milano

Traffic Acquisition Manager
Milano
Lombardia, Milano

Task**:

As **Traffic Acquisition Manager**, you will support the eCommerce team in all activities aimed at _driving high quality traffic to the website and increasing leads_, with the objective of _maximizing paid and organic strategies_ related to purchase.

You will work within the company organization to _increase conversion rate_, execute and optimize successful campaigns and provide analysis and recommendations that support our business goals.

You will have a retail mindset and excellent understanding of the interplay between paid and owned channels.

**Responsabilità**:

Main **duties and responsibilities** are the following:

- Plan, develop and monitor performance strategies across multiple channels to increase qualified traffic, leads and overall revenue while optimizing ROAS

- Coordinate the digital agency to ensure a lean and effective execution of planned campaigns and loyalty programs

- Create and complete timely reports with campaign metrics, insights and observations for internal stakeholders

- Propose A/B testing to continuously improve key campaign metrics (opens, clicks, leads, conversions, etc. )

monitoring marketing automation flows and updating them accordingly

- Maintain a calendar for multi-channel performance campaigns and activities

- Work with internal functions to ensure timely communication and optimal quality for the digital content production related to eCommerce paid and owned activities

- Budget management

- Stay up to date on cross-industry best practices, evolutions, and trends

- Identify and prioritize innovation opportunities and bring fresh, creative thinking to the team

- Report on consumer trends and competitors' activities

**Profilo**:

Main **requirements **are:

- Retail mindset

- Solid experience in working with popular PPC, affiliate and retargeting platforms

- Able to manage and optimize Biddable campaigns as well as coordinating an agency and internal resources

- Experience in website analysis using Google Analytics

- Proficiency with Office suite, in particular Excel and PowerPoint

- Data-driven approach and excellent analytical skills

- Ability to multi-task effectively

- Excellent time management and follow up skills

- Strong influencing skills and experience in working across all levels of internal/external stakeholder

- Proactive, motivated, enthusiastic, and focused on achieving great results

- Previous experience in a global team that required collaborating across numerous cross-functional stakeholders highly appreciated

- Fluency in English and knowledge of second language is a plus

Clear verbal communication skills, business acumen, critical thinking and team working attitudes will complete the profile.

A natural attitude to create and contribute to a positive work environment and a strong workplace culture is a must.

**Qualifiche**:

**Qualifications **include:

- Bachelor's degree (or equivalent), preferably in Digital Marketing

- Proven Google Ads Search and Google Ads Display Certifications