User Acquisition Strategist (Google Search Ads) Lazio

User Acquisition Strategist (Google Search Ads)
Roma
Lazio, Lazio

Purpose**:

One of our goals at Pearson is to help more people learn English and other languages, to enable them to make progress in their lives, whether that's to get a promotion at work, move abroad to study or work or earn a qualification.

Mondly is part of our English Language Learning division.

Mondly offers high-quality online learning in English and 40 other languages to consumers across the world via its mobile and web apps, virtual reality and augmented reality products.

It has had 100 million downloads worldwide, offering professional and personal language learning in a combination of 1300+ different language pairs.

This is an exciting time to join the Pearson Mondly team, as you can play a key part in shaping growth plans.

**About the position**:

As a **User Acquisition Strategist for Google Search Ads**, you will play a key role in defining and executing effective user acquisition and retargeting strategies across the Google Ads platform, keeping an eye on scaling the monthly budgets and yielding a satisfactory ROI.

You will always be on top of the latest innovations in the paid media industry and face many exciting challenges.

Alongside our team of the most capable professionals in the field, you will contribute to the future of language learning.

**What you'll do**:

- Create, manage, and scale user acquisition (Google Search) and retargeting campaigns on the Google Ads Platform

- Maintain and monitor keyword bids, monthly budgets, impression share, quality score, and other important account metrics in line with the business goals

- Research, analyze, and test new keywords/setups on an ongoing basis

- Create weekly and monthly performance reports

- Monitor market trends and identify the latest innovations

**The kind of people we're looking forward to joining our team are**:

- Experienced in building, maintaining & optimizing Google Ads Search campaigns at scale (min.

$50k/month) - minimum 1 year of experience and demonstrated record of success;

- Proficient users of web analytics (Google Analytics) and web tracking tools (Google Tag Manager / Optimizely/ Hotjar);

- Familiar with implementing SEO techniques;

- Knowledgeable in CRO and landing page optimization - preferred;

- Analytical and detail-oriented;

- Proficient in English;

- Highly skilled in Microsoft Excel and PowerPoint;

- Creative Thinkers and Problem Solvers;

- Able to work independently as well as in a team environment with solid collaboration skills.

**What's in it for you**:

- Access to our custom-made Ads Intelligence and Management tools;

- Access to Beta features/products available only for select advertisers;

- Dedicated support from top account managers in building, monitoring, and implementing strategic plans;

- An opportunity to shape the future of language learning in the international market;

- Motivating salary package & bonuses;

- An engaging and collaborative work environment;

- Ambitious team, with great objectives;

- Training and professional development;

- An excellent framework for innovation;

- Flexible working hours;

- Possibility to work from home or remotely.

**Job**: MARKETING

**Organization**: English Language Learning

**Schedule**: FULL-_TIME

**Req ID**: 10495

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