Vehicles Brand Manager Cervia

Vehicles Brand Manager
Cervia
Emilia Romagna, Cervia

CREATIVITY IS OUR SUPERPOWER.

** It's our heritage and it's also our future.

Because we don't just make toys.

We create innovative products and experiences that inspire, entertain and develop children through play.

Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

**The Team**:

The position will be part of the local Italian Marketing team and will be key to drive local strategies and plans to gain market share and to ensure sustainable profitable growth through his portfolio of brands (Hot Wheels, Disney Cars and Matchbox).

Furthermore, this position will be the key interface on the brand for both internal and external stakeholders and will have the responsibility to develop and engage the respective team members and licensors.

**The Opportunity

**Main responsibilities of the position**:

- Being the business owner for the Mattel Vehicles category in its entire scope

- Develop deep expertise of the marketplace, retail dynamics and shopper behavior in order to drive opportunities, mitigate risks and drive customized programs

- Drive full Franchise approach including Content placement and Consumer Products with cross department collaboration

- Drive portfolio strategies, pricing and launch decisions

- Drive A&P strategies deployment and Management, including media strategies and plans

- Monitoring business results and effectiveness of initiatives.

Take actions when necessary

- Manage relationships with external partners and licensors, mainly Disney

- Develop an out of the box thinking to challenge the status quo among the team

- Manage relationships with external partners and licensors, mainly Disney

**What We're Looking For**:

- University degree in Economics, Business Administration, Marketing or any other related field (Bachelor/ Master/ Diploma)

- Preferably extensive experience in commercial/marketing surroundings preferably in Toys, FMCG or licensed consumer goods, Apparel or Health & Beauty industry

- Minimum of 2 year of brand or portfolio management

- High competitive spirit

- Result oriented, winning mentality, competitive, strong will to succeed

- Strategic thinking and tactic skills / Design action plans that can be easily applied

- Creative and high initiative

- Proactive in seeking information

- Ability to work in wide variety of projects with aggressive deadlines

- Use financial information to make strong decisions

- Build and maintain collaborative relationships

- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves

- Strong influencing skills

- Fluent in English and Italian

**What It's Like to Work Here**:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential.

We live up to our purpose employing the following behaviors:

- ** We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals.

Every person counts and working closely together always brings better results.

Partnership is our process and our collective capabilities is our superpower.

- ** We innovate**: At Mattel we always aim to find new and better ways to create innovative products and experiences.

No matter where you work in the organization, you can always make a difference and have real impact.

We welcome new ideas and value new initiatives that challenge conventional thinking.

- ** We execute**: We are a performance driven company.

We strive for excellence and are focused on pursuing best in class outcomes.

We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

**Our Approach to Flexible Work**:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.

Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

**Who We Are**:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world.

We create innovative products and experiences that inspire, entertain and develop children through play.

We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

Our offerings include film and television content, gaming, music and live events.

We operate in 35 locations and our products are ava