Vertical Key Account E-Commerce Milano

Vertical Key Account E-Commerce
Milano
Lombardia, Milano

The Vertical Key Account Manager E-commerce is tasked with implementing and driving Red Bull's comprehensive E-commerce strategy, managing key online platforms across multiple verticals, including Pure Players, Brick & Clicks, EB2B platforms, Q-Commerce and Food Delivery. This role combines strategic vision and operational execution to elevate the brand's online presence, enhance user experience, and ensure seamless omnichannel integration across digital and physical retail environments. In this position, the VKAM will work in close collaboration with internal teams aligning initiatives to ensure a unified approach and sustainable growth in the online channel.

Additionally, the VKAM will engage directly with sales teams, fostering communication and synergy with their respective sales forces and Key Account teams.

This collaboration will enable the identification of new E-commerce opportunities and the alignment of digital strategies with broader sales and marketing objectives. RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:Develop detailed E-commerce business plans tailored for key digital partners by analyzing market data, shopper behavior, and emerging trends. Define and implement strategic initiatives to align with brand positioning and achieve business objectives in the online channel. Analyze and monitor Red Bull's performance across retailer platforms using KPIs to assess and improve the brand's online effectiveness. Drive the Perfect Online Store Analysis , ensuring that online execution basics such as product display, content accuracy, and search visibility meet best-in-class standards, leveraging KPIs to monitor improvements. Plan, execute, and evaluate digital trade marketing campaigns across retailer websites and apps, coordinating with media agencies to promote new product launches and sustain sales of existing products. Utilize CRM tools to manage customer information, track sales activities, and monitor account performance. Align online campaigns with offline initiatives, ensuring a cohesive and effective omnichannel execution strategy.

Track sales conversion rates and other cross-channel KPIs to ensure the success of omnichannel strategies. Leverage campaign results to provide actionable insights for future activations, focusing on optimizing KPIsMonitor E-commerce sales performance and create comprehensive reports to guide investment strategies and performance improvements. Conduct deep analyses of online campaigns to assess their impact and identify opportunities for enhanced efficiency and reach, using KPIs. Provide actionable recommendations based on market trends and shopper behavior to inform sales and marketing strategies, ensuring KPIs are aligned with business objectives and growth targets. Bachelor's degree (preferred Master's degree) in business, economics, marketing, or related fields. Proven experience in E-commerce, preferably within the FMCG sectorExperience in Online Category Management and Trade Marketing. Good analytical capabilities, with expertise in using KPIs and data-driven strategies to optimize commercial initiatives and digital campaigns. Advanced Excel ProficiencyFluent in English. Excellent communication and negotiation skills. Analytical mindset. Team player with an open mind and flexible attitude. Travel 30-40%VERTICAL KEY ACCOUNT E-COMMERCERed BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink.

This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:MeaningFind your meaning and use your strengths to achieve it!The bigger reason why you work.

To contribute and add value to something or someone. Freedom & ResponsibilityTake real responsibility for yourself and your work. To have the freedom to work on something the way you want to. MasteryLove life, love work, love to challenge yourself!Turn your talents into strengths to become excellent at what you do.