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Company Description Our Company Doc Planner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads.
We are looking for a Digital Marketing Specialist to join our team.
You will work closely with the sales department to capture valuable insights to create effective strategies and achieve more sales.
Job Description Responsibilities: - Lead and execute strategic marketing projects in B2B segment (doctors) across different channels with the goal of audience building, development, conversion.
- Design, execute and optimize an amazing Inbound strategy for our B2B segment, exploit our own database in order to generate marketing qualified leads in all stages of the lifecycle.
- Monitore and analyze qualitative and quantitative data your campaigns bring new leads and how to turns them into customers.
- Execute and monitoring Email Marketing campaigns, design and implement Automation flows to deliver a great experience to potential customers while generating great leads for our sales force and be able to make up accurate optimization decisions.
- Coordinate and execute one-shot nurturing campaigns - Support and implement a content marketing strategy, focused on attracting, engaging & education of our future and current customers in all stages of the journey.
- Own the results of your campaigns working in cooperation with our performance, content, events and sales team.
- Collaborate with Global team to deliver projects on time and across countries.
Qualifications - Requirements: - 3+ years of relevant experience in digital marketing with extraordinary achievements - Knows how to execute an inbound marketing strategy focused on growth - Used to design and implement high quality marketing campaigns at a very high pace - Project management skills with different stakeholders (content, sales, social media manager. . . ) - Experience executing email marketing campaigns to nurture leads - High level of proactivity and ownership - Knows how to execute a marketing strategy (plan channels, investment and execution).
- English level high enough to communicate in an international environment.
- Proven experience in B2B - Hubspot, Salesforce (CRM) - Agency experience is an advantage - Capability to meet deadlines and work with KPIs - Cross-cultural communication skills and adaptive thinking - At least 2 year of experience in Inbound Marketing or LG departments Additional Information - Hybrid work (50% remote) - An attractive stock option plan - An international environment and, as a consequence, the chance to work with other colleagues from our offices in Warsaw, Barcelona, Istanbul, Brazil and Mexico City - Focus on results, not tasks - Just because you are doing a lot, does not mean that you get a lot done.
We measure our impact, not work done.
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