We Brand & Portfolio Marketing Manager Bardi

We Brand & Portfolio Marketing Manager
Bardi
Emilia Romagna, Bardi

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At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12, 000 passionate employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the role As Brand & Portfolio Marketing Manager Western Europe you'll lead Barry Callebaut's journey to become the trusted adviser for our customers, creating exciting customer experiences through our brands and portfolios. By leveraging market insights, product expertise, chef creativity and Academy services, you will develop and deploy solutions that generate impact in creating success for the brands of our customers, with our winning portfolio at the heart of great chocolate creations.

Owner of the WE Winning Portfolio that serves key applications in priority segments across the regionAccountable for creating exciting customer experiences that enable growth defined in regional & country strategiesFocused on serving small and large industrialsPartner with Local Marketing & Sales, regional Business Development, Global Brand & Market Intelligence, Regional Chocolate Academy and R&D teamsYou report directly to the VP Marketing WEWork location: TBC. Travel: 15%Key responsibilities include Own key Applications scope in each of the growth segments in WE Country ClustersCollaborate with global Market Intelligence and Business Development Teams to consolidate customer needs & insights for each of the Applications, relevant to build a winning portfolio by customer typeDevelop strategic guidance for Country teams to define the brand & product portfolio, matching applications & customer needsSupport global digitalization initiatives to optimize portfolio managementLead/scale region specific portfolio initiatives and innovation projects and deploy/rollout global innovations fueled by unmet regional customer/consumer needs and insightsCollaborate with Customer R&D and regional Business Development managers to identify winning portfolio opportunities from customer specific NPI projects, portfolio gaps and strategic capabilitiesCoordinate global innovation deployment to translate new capabilities in regional relevant portfolios and promote launch & activation across the regionSupport international customers in the WE region in creating impactful innovation funnels for their brands with consumer/segment/portfolio insight driven concepts & solutionsAbout you Master degree or equal by experience5y+ of experience in Marketing roles in B2B/ B2C, preferably in Food & BeveragesLanguage: English (full proficiency). Any other European language is a plusStrong commercial acumenSavviness with technicality: food science, production technology, digital marketingB2B/B2C marketing experience, in local or regional roles, in an international environmentUnderstanding of business models in Food: Food Manufacturing, CPG, private label producers, retailers, chainsProven track record of developing and executing successful marketing plans that drive growth and customer engagementAnalytical & business planning skills. Strong stakeholder management & influencing skillsMature, inspiring and confident communicator able to build strong working relationshipsAbility to work under pressure, prioritize tasks and keep a X-functional team motivatedPassion for food: Naturally curious about products and technologies for foodCustomer Focus: Deep commitment to understanding and meeting the needs of customersLeadership: Ability to inspire, guide and develop a commercial team towards achieving common goalsStrategic action planning: Ability in turning strategy into action plans that align with business goalsExecution Excellence: Proactive, flexible and hands on in delivering results consistentlyInnovation: Aptitude for creative problem-solving and developing novel marketing approachesTeam player with a positive mindset and leading by exampleAgility: Open to change and ability to adapt. Able to deal with ambiguity and complexity in large organizationsAt Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we've experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong.

If you want to learn more about Barry Callebaut, please find further information here.

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