Web Analytics Specialist Milano

Web Analytics Specialist
Milano
Lombardia, Milano

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation.

Our Iconic Brands include PRADA, Miu Miu, Church's, Car Shoe and Pasticceria Marchesi, and we are currently operating in more than 45 countries, embracing employees of more than 100 nationalities. Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence.

The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth. JOB PURPOSEFor the Digital Team based in Milan HQ, we are looking for a Web Analytics Specialist, who will be responsible for the analysis of the performances of Group websites. We offer a stimulating work environment, with multiple innovative projects and a network of colleagues with different skill sets and backgrounds (UX designer, Product Owners, Data Analysts, E-commerce, Media). RESPONSIBILITIESDesign, maintain and optimize reporting solutions to monitor website performances, collaborating with key stakeholders to build dashboards through enterprise tools (Adobe Analytics, Qlik Sense, Power BI or similar). Deliver ad hoc analysis and insights to multiple stakeholders, suggesting actionable recommendations to improve user experience, conversion rate, and media optimization. Monitor website performances on a regular basis (daily/weekly/monthly/yearly), scouting for issues and proposing opportunities. Conduct A/B testing to optimize site performance. Translate business requirements into actionable analytics solutions. KNOWLEDGE AND SKILLS+3 years experience in web analytics, preferably within a strategy consulting firm. Bachelor's or Master's degree in a relevant field (Marketing, Statistics, Engineering, or STEM as a plus). Excellent analytical skills and attention to detail. Proactive self-starter with the ability to manage multiple initiatives at once. Full professional expertise on web analytics tools (preferably Adobe Analytics), website management, and the end-to-end conversion rate optimization processes. Full confidence with CRO Tools (e. g. , Contentsquare). Proven experience with data visualization tools (Qlik Sense, Power BI, Tableau or similar). Full professional expertise in Microsoft Office Suite. Highly proficient in spoken and written English and Italian.

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