Web Analytics Specialist Venezia

Web Analytics Specialist
Venezia
Veneto, Venezia

Are you passionate about Digital Marketing and looking for a young and dynamic environment to challenge your skills?

Join our marketing team!

We are looking for a Web Analytics Specialist responsible for implementing tracking for custom websites and e-commerce, data analysis, and monitoring business insights.

**Responsibilities**:

- Installation of various tracking tools via Google Tag Manager (including Google Analytics UA and 4, Yandex Metrika, Hotjar, Facebook Pixel, Criteo);

- Setting up and managing reports in Google Data Studio that cross-reference different data sources (including Google Analytics, BigQuery, Google Ads, Search Console, Supermetrics);

- Detailed analysis of metrics related to digital activities and commentary on performance;

- Management of research and development activities with defined budgets, training for the team, and standardization of adaptation works imposed by tool updates or new features to be tested;

- Specialist consultations for the search of custom ad hoc solutions based on the needs declared by clients in the contract definition phase;

- Ability to perform advanced tests related to Web Analytics implementations aimed at identifying any tracking issues related to websites or platforms.

**Requirements**:

- Experience in the role; Knowledge of Google Analytics;

- Teamwork and problem-solving attitude, curiosity, and a desire to have fun.