Web Marketing Specialist Firenze

Web Marketing Specialist
Firenze
Toscana, Firenze

Polimoda is seeking a creative and analytical Web Marketing Specialist who will be responsible for planning, executing and managing online advertising activities.

You will work in the Polimoda Marketing & Sales team based in Florence and will also directly manage and supervise collaborations with external agencies. The ideal candidate will strategize and coordinate online marketing activities to communicate products, business development initiatives and other initiatives addressing our audience. As a Web marketing specialist, you will do:- Develop and execute online marketing campaigns in support of global strategic marketing plan- Develop data-driven campaign plans with clearly defined goals, objectives, target audience, messages, tactics, key partners, and asset requirements- Use advanced analytics to measure and assess the performance of all demand generation activities- Create landing pages- Create and manage e-mail marketing campaigns- Define proper KPI and create weekly, monthly & ad hoc reports- Evaluate emerging technologies and incorporate them into the marketing activities where appropriateExperience:- 3+ years of professional online marketing experience- Extremely Fluent English speaker and writer- Knowledge of Social Media Advertising (Facebook, Instagram, LinkedIn), Online Advertising (Google Ads), Email Marketing (MailChimp, etc.

), Landing page creation (Unbounce), Google Analytics, CRM (Microsoft Dynamics), CMS (WordPress) and Website Builder (Elementor)- Good SEO-oriented copywriting and content management skills- Graphic design experience and knowledge of Adobe Creative Suite tools is a plus- Basic knowledge of programming (CSS, HTML)Required Skills:- Excellent planning and project management skills- Strong analytical approach- Team-working attitude- Proactive, with a problem-solving attitude- Keen attention to detailThe companyPolimoda represents the high training in the fashion industry in an internationally recognized center of excellence, located in the heart of one of the most important production areas of Made in Italy.

Founded in 1986, over time the institute has constantly guaranteed high standards of specialization, consolidating its reputation as one of the world's leading fashion schools. Though deeply rooted in Florence, Polimoda is an international institution that has developed strong relationships with the most important businesses in the sector.

Here the next generation of fashion professionals receive unique interdisciplinary training, designed to transmit the expertise and vision they need to stand out in the job's market today. At Polimoda, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.