Web Personalisation Specialist trieste

Web Personalisation Specialist
Trieste
Friuli Venezia Giulia, trieste

THE ROLE

For one of the most fast-growing, dynamic and challenging Multinational Companies, operating in FMCG industry, we are looking for a **Web Personalisation Specialist.

**ACCOUNTABILITIES

- Support the Web Team in advancing website Personalisation capabilities across our priority and strategic European markets

- Lead the coordination of Growth Hub campaigns inc. audience segmentation, facilitating asset production, agency management, overseeing/executing deployment and sharing results

- End to end execution when required, leveraging Adobe Target personalisation features to setup, implement, and perform post analysis

- Support with strategy development & hypothesis creation for A/B and personalisation tests

- Contribute to the development and identification of impactful projects, prioritising programmes based on consumer, capability & commercial objectives

- Proactively analyse opportunities and identify consumer behaviours that can be leveraged for testing

- Champion web best practice across Europe, leading trainings and producing educational material

- Identify trends and industry examples and drive innovation within the Growth Hub and European Markets

- Provide leadership, support, & expertise to direct reports and junior colleagues, helping them to develop their careers and provide them with learning opportunities

- Contribute to the inclusive team culture where people are recognised for their contribution

**REQUIREMENTS

- Experience delivering the end-to-end CRO process - pre-test ideation, hands on setting up and running of A/B Tests and post-test analysis

- Digital Marketing background with solid working knowledge of Adobe Target (Optimizely & Google Optimizely also considered)

- Experience using at least one industry leading Analytics tool, such as Adobe Analytics, Google Analytics, IBM

- Campaign Planning and Workflow Management experience inc. working with agencies and third parties

- Knowledge of building customer personas and a solid understanding of customer journeys aligned to these

- An ability to work as part of a team, working on multiple projects for multiple stakeholders at the same time

**LOCATION

- Trieste, Italy - hybrid modality