Web Strategy Specialist Abano Terme

Web Strategy Specialist
Abano Terme
Veneto, Abano Terme

Founded in 1946 Fidia is a fully integrated Italian multinational company, with R&D, Manufacturing, Marketing and Sales capabilities headquartered in Abano Terme.

Fidia is prioritizing its R&D efforts in areas with the greatest scientific and commercial promise, such as Primary Care, Joint Care, Skin Care, Aesthetic Care, Eye Care and Regenerative Care. _

With the aim of strengthening our Global Digital Business team we are recruiting a

**Web Strategy Specialist

You will be responsible for overseeing all aspects of our online presence, from managing websites to optimizing related digital strategies.

**Main responsibilities**:

- Oversee the development, maintenance, and optimization of all company websites related to therapeutic areas and products and ensure they are aligning with brand guidelines, regulatory requirements, and industry best practices.

- Work closely with external agencies to design websites and launch effective landing pages and monitor performance for lead generation and user engagement.

- Utilize analytics tools to monitor website performance and user behavior and provide regular reports and insights to key stakeholders for continuous improvement.

- Develop and implement effective SEO strategies to improve organic search rankings and stay updated of search engine algorithms and industry trends to enhance website visibility.

- Plan and execute SEM campaigns to drive targeted traffic and conversions and manage paid advertising budgets effectively to maximize ROI.

- Develop and execute e-commerce strategies to enhance online sales and collaborate with internal teams and external parties to ensure a smooth online shopping experience for customers.

**Requirements**:

- Degree in Business, Marketing, Information technology or related fields.

- 5 years of work experience in the role, preferably in the healthcare sector.

- Strong understanding of SEO, SEM, WordPress, Content Marketing and Web Development.

- Knowledge of the main programming languages like HTML, CSS and Javascript is preferred.

- High proficiency in English.

- Ability to act innovatively and self-development as well as planning, negotiation and networking skills.

**Our offer**:

- Open-ended contract.

- "B" grading of chemical pharmaceutical national collective agreement.

- Salary between € 40. 000 and € 48. 000.

- Collective Bonus and company Welfare.

**Fidia benefits**:

In Fidia you will have unlimited access to training and coaching programs aligned with market best practices and opportunities for professional development through participation in internal job posting processes, pension fund with company integration and health fund, merit review and referral programs, company canteen, staff discounts and access to the flu vaccination campaign.

- Fidia Farmaceutici promotes parity and inclusion in all its actions. _

- All company procedures are therefore drafted in compliance with the principles expressed in the previous point; any divergences should be promptly brought to the attention of the People & Culture Department. _