Website Analytics Specialist
Giorgio Armani S. p. A.
The Armani Group is a leading company in the fashion and luxury sector, with more than 8, 000 employees. Its three core brands – Giorgio Armani, Emporio Armani and A|X Armani Exchange – are active in many countries all over the world. With origins firmly rooted in Italy, but also with a cosmopolitan vision and culture, the company has grown since it was founded in 1975, expanding its offer from clothes and accessories to cosmetics, fragrances, eyewear, watches, jewellery, and furniture and furnishing accessories. Today, therefore, as well as being well known in the area of fashion, the Armani Group is also renowned in the sectors of interior design, food and beverage, and hotels and resorts.
Context and Purpose of the job
In this role, you will be part of the Business Intelligence & CRO Management team, within the Digital Business Unit. As a Website Analytics Specialist, you will be responsible for developing strategies for effective data analysis, reporting, and you will translate raw data into valuable business insights, by using advanced analytics and data visualization tools.
Responsibilities Understand business goals, define digital KPIs and provide insights on how users engage with Armani's digital touchpoints, using advanced analytics tools (i. e. Google Analytics, Contentsquare, Power BI)Work closely with the larger Business Intelligence team to develop a suite of executive and operational reports and dashboards, combining website and customer engagement dataDefine the measurement strategy, implement processes and standardsMaintain the analytics tagging plan, in order to ensure the most accurate data collection, processing and analysisPartner with the CRO team and proactively identify issues and opportunities to improve the user experienceCollaborate with HQ and regional teams and share with them guidelines and best practices for the most effective monitoring of digital activitiesManage the relation with external agencies and stakeholders, taking care of planning day-to-day activities and identify new opportunities and trendsRequirements Previous experience of 3 years in Website AnalyticsBachelor's degree in business, Mathematics, StatisticsCertified in Google Analytics. Contentsquare certification is considered a plusAdvanced skills in Excel, Looker, MS Power BI or any data visualization toolsProficiency with Tagging toolsFluent in Italian and EnglishAnalytical skills, organization, proactivity, attention to details, strong communication skills. We promote diversity and inclusion in all forms, within a collaborative environment where your talent can flourish in the pursuit of a common goal: yours and our growth.
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