Whs Brand In Store Communication Coordinator Milano

Whs Brand In Store Communication Coordinator
Milano
Lombardia, Milano

The WHS Brand In-Store Communication role reports to WHS Brand In Store Communication Manager.

That includes the coordination of costs, timeline, internal / external stakeholders during design, production, installation and handover of the projects

A creative and project management attitude towards Visual Merchandising is key to develop always new and up to date materials, together with the ability of understanding eyewear and sport WHS Market to better respond to different store environments.

He/she will need to:

- maximize the efficiency of development of massive tools responding to market needs and respecting timelines to meet GTM deadlines,

- while developing permanent tools with flexible and plug in solutions to reduce time to market.

- exploit his/her creative mindset to develop, together with a network of trusted agencies, high visibility executions in relevant Market and relevant timings to ideally boost Marketing campaign and seasonality (Sun/Optical).

- Track project progress against deliverables/milestones, issue status reports, and escalate breakdowns and issues as necessary

- Maintain Project Documentation (Master Data, Project Timeline ect)

- have a close relation with:

- the Corporate Brand and BBM team so to be aligned with Brand Identity, Business and Marketing objectives and receive Brand assets for each campaign

- WHS Regional team who will bring the voice of the market to the Creative team and monitor execution in store

- POP Supply Chain for POP materials production and delivery to markets

- External agencies and suppliers

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

- Creativity briefs for materials design & related back and forth for final design and materials approval, integrating digital when possible, respecting and enhancing Brand identity and highlighting product:

- Seasonal massive and Tailor made

- Permanent massive and Tailor Made

- Semi permanent

- Close relationship with Brand team to:

- Ensure materials and overall look&feel are in line with Brand visibility objectives

- Design a visibility calendar, respecting Brand ADV Campaigns and SUN/Vista seasonality

- Management and respect of timelines to ensure materials are on market in line with Brand Campaigns, product, peak season and market calendars

- Check markets visibility calendars to ensure alignment with Corporate needs

- Understand deeply markets and their needs with the aim to ensure suitable execution in line with the overall environment and corporate guidelines

- Collect best practices to be shared as examples

- Collaborate with different stakeholders e. g.

Corporate Brand Team, Design Department, POP Supply Chain, Business Brand Managers

- Collect results when available to verify tools and campaign effectiveness

NETWORK OF INTERACTION:

- INTERNAL**: Corporate Brand team and BBM + Product Team in Foothill Ranch; WHS Regional Team; POP Supply Chain Team; Procurement team.

- EXTERNAL**:Suppliers, Graphic/Creative Agencies.

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE

- Marketing (Communication, Brand Management, Product) and preferably Visual Merchandising; knowledge of dynamics in a multinational company managing a portfolio of brands

- Project Management; highly organized at work, experience in managing multiple projects within a matrixed organization, highly oriented to the results, creative problem solving and ability to work under strict timelines,

- Communication; good experience in project presentations and interpersonal relationship, excellence in working in team; English proficiency is fundamental (relations with markets and Foothill Ranch Team)

- Economics; business development expertise, budget management

- _ Educational Background:_**_ _**_economics/marketing_

LANGUAGES:

- Italian fluent

- English fluent